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Logo
Guidance: What should you
do to design a logo? |
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Testimonials:
The MAZ Logo helped me in every possible way they could and
the result was fabulous. Now that I have my logo printed, it looks
great and catches eye of every one in a town. My business is also
doing great. Thank you.
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| Stationary
designs included! on selected packages |
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3 Logo design concepts |
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2 Revisions |
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3 Max. Colors |
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Urgent Service Available |
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Starting @ $99 USD |
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5 Logo design concepts |
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3 Max. Colors |
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4 Revisions |
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1 Redraws |
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Starting @ $199 USD |
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8 Logo design concepts |
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4 Max. Colors |
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8 Revisions |
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2 Redraws |
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Starting @ $299 USD |
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10 Logo design concepts |
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Max. Colors |
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Unlimited Revisions |
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5 Redraws |
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Starting @ $399 USD |
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Things to consider when looking for a Logo Design
Logos |
Scalability: your
logo should be able to scale well so that it can be used
in a variety of mediums, from business cards to billboards.
Simplicity: your logo should not be too complex or have fine details.
Details and complexity tend to get lost when shrunk down.
You will want your logo to work on letterhead, business
cards, and possibly even merchandise such as pins, mugs,
or pens.
Color: while color is not necessarily something to stay away
from, remember that in many printing operations, the more
colors you use, the higher the cost of printing becomes.
Black and White: Your logo must keep its look, feel, and power when converted
to black and white. If it becomes muddy or illegible when
converted to black and white, you may need to reconsider.
Options for fixing a black and white unfriendly logo include
starting over, or paying to have a black and white alternative
created that keeps with the integrity of the color logo.
Paper vs. Monitor: When you get your logo, check it out on another medium
besides just the computer screen. The colors that the
screen produces are much brighter than any that can be
reproduced on paper, so try printing it out. Do you still
like it? If not, you may need to reconsider some of the
color choices.
Original
Illustrations: We use only original artwork in
all corporate ID work. If you use clip art or stock imagery
from CD's or other websites, generally you don't own that
image, and it can be used by others, thereby degrading
the power of your identity. |
Typefaces |
Your choice of typeface can impact the look of your
logo significantly. Make sure that it is easy to read,
especially at small sizes, and conveys the feeling of
your business. I.e., if you are a high-tech company, an
old-world cursive script probably would not be the best
choice for you.
Generally, more than one typeface may be considered part
of your identity. While you may only use one font for
your logo, often fonts for use in printed materials are
also considered. |
Colors |
| Generally based on the colors of your logo, the colors
you choose can have a huge impact on your identity. Whatever
you use, make sure the colors work well together and in
proportions that are not hard to look at. |
Envelopes |
| Envelopes that match the letterhead are an effective
way to show that your company takes its identity seriously
and increases its credibility by showing that you are
established enough to start taking care of details. |
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